Resume
Contact Information
Email: hello [at] patrickserrano.com
Profile
Project management has been the connecting thread throughout my work history, having successfully managed a wide variety of projects across an array of different industries. Regardless of the project, my focus has always been on quality, efficiency, and exceptional communication.
Skills
C#, .NET Core, .NET Framework, Typescript/Javascript, SQL, Python, React, Team Management, Project Management, Communication, Photoshop, Illustrator, InDesign, Acrobat, HTML, CSS, Microsoft Office, Pageflex, Microsoft Azure, Google Cloud Platform, Elasticsearch, Go, Kubernetes, Mongo DB
Experience
Software Engineer, Rockstar Games
2022-Present
- Full-Stack Software Engineer
Software Engineer, automotiveMastermind
2020-2022
- Built marketing software and technology for use across the organization
- Launched a major new technology initiative to deliver a wholistic marketing platform
Manager Marketing Development, automotiveMastermind
2018-2020
- Managed agile marketing development team responsible for developing and delivering over $30 million of client marketing annually across direct mail and email channels using a combination of internal tools and Pageflex
- Optimize supply and production chains to lower costs and maximize margins
- Established and oversaw collaborative workflows with
- vendor partners using source control, CI/CD pipelines and vendor API integrations to further maximize team efficient and capacity
- Built and maintained Python-based marketing automation web application to streamline marketing development team workflow and increase efficiency
- Established tool chain to support highly complex variable email templates using MJML, TypeScript, and Handlebars.js
- Plan and manage client campaign production cycles and releases
- Vetted new technologies and workflows for improved accuracy, complexity and flexibility
- Offered additional capacity to engineering teams to build services oriented marketing automation platform in ASP.NET Core to further improve marketing production accuracy and efficiency
- Built automated CI/CD pipelines using Azure Pipelines for internal applications •
- Automated manual processes using Azure Pipelines to increase visibility, accountability and reliability Function as
- Product Owner and Scrum Master for team, writing features and users stories and coordinating ceremonies
- Work with Product Manager to plan and prioritize feature work and balance maintenance and tech debt with company roadmap
Predictive Marketing Production Manager, automotiveMastermind
2017-2018
- Oversee the implementation of all new marketing campaigns
- Manage day-to-day operations of the Predictive Marketing technical team
- Refactor existing code for better stability and performance
- Identify opportunities for process automation and built tools to support those automations
- Develop and implement educational opportunities to improve the team's technical skills
Variable Data Developer, automotiveMastermind
2017-2017
- Create highly-complex print templates for our customers’ marketing activities
- Write and maintain business logic in Javascript
- Process data to enable production handling
- Develop and maintain variable copy, image, and template libraries
- Manage print house and design vendors
Director of Technical Services, nuyu
2016-2017
- Manage technical systems — computer hardware, inventory management, communications, etc
- Oversee marketing design team to develop, produce and implement all advertising and social campaigns and collateral
- Launched, managed and maintained wearnuyu.com, creating direct to customer revenue stream
- Coordinated with outside agencies to manage and produce 2017 wearnuyu.com redesign, with a focus on easily scalable infrastructure to support new product lines
- Responsible for management of all Houston, TX warehouse operations from New York
Communications Consultant, East End Seaport Museum
2015-2016
- Developed and managed marketing/advertising campaigns and strategies that cross promote events within the community and museum to maximize exposure and impact
- Designed official branding assets and print collateral to unify organization messaging
- Built and maintained two websites, incorporating an e-commerce platform and establishing a centralized hub to access organization information event details
Micro Computer Repair Technician, Greenport UFSD
2014-2016
Primary technician for district-wide helpdesk, maintaining a mixed platform environment. Primary technician for all Apple devices and software. Re-implemented 1:1 iPad program leveraging DEP and MDM to create a zero touch app deployment system. Managed internal network as network administrator and worked with outside vendors to monitor and upgrade infrastructure including but not limited to servers, security appliances and switches. Built and implemented internal video surveillance system. Deployed WordPress on LEMP stack for redesigned district website which functions as the backbone for digital signage in-building.
IT Administrator/Consultant, New Suffolk Common School
2012-Present
Formalized and implemented a technology plan and budget for the district. Implemented a 1:1 iPad program, while simultaneously transitioning staff from PC workstations to Macs. Built a new website, with a focus on maintaining communications with the local community. Utilized Twilio to build an SMS notification system for parents and staff.
Production Manager, Amereon Ltd
2010-Present
While at Amereon, I grew from a junior designer the head of all production at the company. I was responsible for the management of all production work and oversaw not only the actual manufacturing of the books but the majority of the quality control checks as well. While managing the book production I also held a lead role in all design related projects, and worked with the rest of the team to develop and execute ideas and explore new design and production related techniques that showcased our product in interesting ways. Additionally when needed I would fulfill customer orders, ship packages, reconcile shipments with outstanding invoices.
Other responsibilities include:
- Maintaining vendor listings on Amazon Vendor Central
- Photographing book covers to use in listings or other advertising channels
- Production schedule management
- Supply ordering
Current projects:
- Digitizing books
- Building workflows to cost effectively digitize books
- Cover artwork and front matter for 20+ titles
Freelance Web/Print Design & Consulting
2010-Present
Working with local businesses and nonprofits I identified areas where a web presence would be beneficial and developed a strategy to build a platform to reach their target audience. A large part of what I've worked with them to develop is a system that they can easily maintain, which leads to more engagement and and over increase in revenue for the organization.
Tools & Services Deployed:
Education
Full Sail University; Winter Park, FL – BS Graphic Design, 2013